About Me

Sally Anderson

User Experience Consultant

User experience consultant and all-around geek located in the great state of Texas.

I started out as a web hobbyist in the late 1990s and quickly became a self-taught designer and developer. On a tight budget, I had to learn to do everything myself since I wanted my designs to function as well as they looked.  I’ve since transitioned to user experience; however, my experiences allow me to understand the challenges and limitations of design and development.

In my free time, I enjoy studying interior design, gardening, gaming, creative writing, yoga, and running with my dog.



Sep 2016 - Current
The Creative Group
User Experience Consultant
Dec 2014 - Aug 2016
Nerium International
User Experience Architect
Jul 2011 - Dec 2014
Apptricity Corporation
User Experience Lead
Jul 2010 - Jul 2011
Hilton Worldwide
Creative Analyst


Feb 2017 - Current
Fossil Group
Consulting role on improving eCommerce User Experience on the Fossil.com website including improving the mobile shopping experience.
Oct 2016 - Feb 2017
GM Financial
Worked on a brand-new project to replace an aging internal web application for use by credit analysts in Europe, Asia, Central and South America. In a five week time span, created high-fidelity wireframes, HTML5 style guide, and educated key individuals in best practices.
Aug 2016 - Oct 2016
Dallas Morning News
Worked with a publication company consisting of nearly 500,000 subscribers to create a more seamless user flow across their five sites, unifying them into one cohesive user experience. In a four week time span, she created a process flow, developed high-fidelity wireframes and leveraged the existing framework to cut costs and create efficiency for the next phase of the project.


Mobile Design
Adobe Illustrator
Material Design
Adobe Photoshop


Baker College
Bachelors of Computer Science, Concentration in Web Development
Baker College
Associates in Web Design
Central Michigan University


2015 - 2016
Scaled Agile Framework® Practitioner (SP)