My client is working to put together a UX department. They’re looking to start doing regularly scheduled UX testing; especially within their e-commerce funnels. I’ve already provided a bunch of links and resources regarding user testing, but they’re naturally concerned about making it as efficient as possible. I asked users different questions than what my client had been, resulting in the destruction of some assumptions.

What are your personal favorite practices for efficient and productive user testing? What are your favorite tips and tricks?