Forward

As of 5 August, 2024 this is an ongoing project and has yet to be completed. This is an active work in progress and details will change as the project evolves.

Description

This project started when leadership came to the Fossil UX team with an ask:

• What are the best practices for website navigation?
• What is the ideal number of items?
• What are the best categories to surface?

Light Research Results

Formal Testing Requested

Armed with this information, leadership requested a full testing plan to assist in the implementation of a new menu system and reorganization of the Fossil eCommerce site.

• I determined that a 2 phased approach would be needed for a project of this magnitude.
  • First Phase — Current State:
    • UX Study to determine how users are currently using our website navigation
    • First-Click Testing to determine where users’ instincts are directing them
  • Second Phase — Future State:
    • Tree Testing to determine how users will receive the menu changes
    • Prototype Testing with high-fidelity Figma wireframes to see if the new design resonates with users
• Some items, such as Tree Testing, may be used several times based on what we learn from the previous tests.

Testing Plan Presentation