In this light research topic, I was asked to conduct a competitive analysis for Fossil India.

To assist in this project, I reached out to our Analytics team to put together a survey for our Indian consumers based on some of the questions our leadership teams wanted to answer.

While I waited for that back, I explored Indian eCommerce sites.

Competitive Analysis Matrix

Putting it all together

Combined with the survey data from Analytics and my own research, I was able to put together a light research presentation.

One thing I do need to stress is that since I’m not from India, there were quite a few unknowns in this. I turned this over to our India Team with the clear communication I knew I may be wrong about some things.

To this date, I know some issues have been addressed to make the checkout process clear and more streamlined, especially with the Digital Wallets.