A project set during our annual holiday Code Freeze to determine areas of improvement for Fossil’s cart and mini-cart.

Description

With one-page checkout work likely going live in Q1 2024 (following the final AB test being run), the MACH team would like to explore how we can shift focus to improving the Cart page as well. Instead of managing small issues individually, I would like to look at the cart with a holistic view. The main question of this ticket is truly, how can we make the cart experience better…both from a business perspective and an aesthetic perspective.

From the business side, these are the areas that are important:

• Cart to Checkout Conversion
• Up/Cross Sell Effectiveness Directly in Cart
• Promo Application Capabilities
• Customer Service Self Serve
• Express Checkout Experience

From the aesthetic side, these are the areas that are important:

• Legibility of Product Information
• Legibility of Order Summary
• Clarity and Placement of CTAs
• Use or Overuse of White Space
• Content Spacing
• Priority of Page Elements

Despite the above areas of focus, do not let that restrict the research to just those things…please feel free to explore all areas of opportunity.

The output for this research will be discussed within the MACH scrum team and in UX/UI meetings, so there will be no need to polish a deck.

Ideally, elements of this research would include:

• Baymard benchmarking
• Competitive analysis
• UI Design Instinct

Benefit Statement

Research will be used for refinement of H1 2024 MACH roadmap.

Acceptance Criteria

Google Slides Presentation: Quality to support Scrum and UX/UI meetings, no need to polish for presentation outside our teams.

Results Presentation