Designed for:
Fossil
Platform:
Salesforce
Tools Used:
Google Slides, Google Sheets
Forward
As of 03 July 2026, this round of light research was months ahead of any work; slated for Fall or Winter 2026 on the Fossil.com Roadmap. Outcomes have yet to be seen.
Description
This project started when leadership came to the Fossil UX team with two separate requests from different stakeholders. For the purposes of clarity, I chose to combine both together.
- What are some opportunities for improvements to Fossil’s customer account area?
- What are the current best practices?
- What can be done to entice users to create an account?
- What are some of the things users expect or want to see in a Loyalty experience?
Light Research Project
This is a light research project intended to inform stakeholders and give direction to assist with requirements gathering.
This project, not having any clear path for user research, instead focused on checking in with the UX community at large to see what has been done on this topic. This meant research tasks with the NNGroup, Baymard Institute, and others to answer the questions presented to me.